The Baby Carrier That Fits in Your Purse on Your Staycation
New launch: Najell Easy
Swedish Najell launches a new baby carrier. The Najell Easy Baby Carrier is designed to be easy to use, lightweight and ergonomic. The Baby Carrier has eliminated the extra settings often found in baby carriers for changing between carrying positions or between carriers, making it easy and fast to put on.
The Najell Easy Baby Carrier can be used from newborn up to 18 months old. There are no inserts or anything hard that could make the life of a new parent fuzzy. It’s easy to use and easy to understand. The Najell Easy is made out of breathable material and only weighs about the same as half a milk carton (550g).
“Simplicity and comfort is what we had top of mind during the design process. The Najell Easy is designed to be easy to switch between parents and between carrying positions. It’s compact and fits in all strollers and most purses out there” says Niklas Najafi the founder of Najell.
This summer will be a special one as people will travel domestically and go on shorter trips closer to home. Najell Easy is made out of breathable material keeping you and your baby cool through the summer. It’s therefore perfect for bringing along both in everyday life and on longer trips when the world starts opening up again. The Najell Easy Baby Carrier is approved by the International Hip Dysplasia Institute as a hip-friendly baby carrier. The Najell Easy is available for purchase online from the 8th of June in the color Evening Grey. This July will see the launch of more colors.
Najell AB is a family run company that develops products for parents that choose to live an urban lifestyle. Najell’s focus is to design products that makes it possible to live an individualistic lifestyle when entering parenthood. The products emphasize equality, sustainability and high Swedish quality.
Najell was established in 2012 when the founders Niklas and Freja realised the need to be able to rock a baby to sleep and be able to move a sleeping baby without waking it up. That insight lead to the popular product SleepCarrier was launched in 2014.
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