Our team

Najell was founded by married couple Niklas Najafi Kristensen and Freja Najafi Kristensen in 2012 when Niklas brother became a father to a baby girl. Asked to help putting her to sleep the couple got the idea that to the development of the SleepCarrier that helps babies with sleep.

Today Najell develops innovative baby products for urban families. We want you to live the life you want to live as a parent and as a family. We strive towards reaching families globally and promoting an active and egaliterian way of parenting. Please do not hesitate to get in touch if you have any questions or want to be a part of our team. Our team today consists of Niklas, Freja, Monique, Kristin, Margret, Erik and Roger.