collaboration with designers

Najell in collaboration with award-winning designers

Najell has launched a long-awaited product that allows all parents to easily carry their children in a wrap. Najell WRAP is a pre-tied wrap that you put on like a sweater and then just put the baby inside. 

“We are very pleased to be able to present Najell WRAP which combines the simplicity of a baby carrier with the closeness of the wrap.”

Monique Holmqvist Production Managerin at Najell

Najell WRAP is launched in a pattern developed together with award-winning fashion designers, Josefin Runqvist and Moa Antonsson who previously worked with big brands like Lindex and with their own brand within urban men’s fashion di: large.

“Najell continues to approach the fashion world with this collaboration. We would like to see many ​​similar collaborations ahead.”

Niklas Najafi, CEO and founder of Najell

Najell WRAP is also the starting point for more focus on digital channels and e-commerce.

“We still believe strongly in physical stores but we still want to improve our digital presence and make it easier for the customer to get the information he needs, wherever he is located.”

Niklas Najafi, CEO and founder of Najell

The Najell WRAP will be at first only available at a very limited number of retailers and on Najell’s website

Najell AB is a family run company that develops products for parents that choose to live an urban lifestyle. Najell’s focus is to design products that makes it possible to live an individualistic lifestyle when entering parenthood. The products emphasize equality, sustainability and high Swedish quality. 

Najell was established in 2012 when the founders Niklas and Freja realised the need to be able to rock a baby to sleep and be able to move a sleeping baby without waking it up. That insight lead to the popular produkt SleepCarrier was launched in 2014.