The Swedish brand Najell, that specialises in designing products for urban parents, launched a new baby carrier at NKt in Stockholm, on the 30th of January. The Najell Original 2019 edition, is a One Hand Fastening Baby Carrier with magnetic buckles. Easy to put on and off and great for both parents and babies.
“We are happy with the event and the attention the Najell Original has gotten. NK has been a great partner from the start and we are honored to launch our new baby carrier there.”
Najell Original 2019 is the second baby carrier that Najell launches, and has all the great benefits as their previous Najell Omni, but with a lot of great improvements.
“Our first baby carrier was very success and is already being sold in 20 countries around the world. However, there was always room for improvement. We have listened to parents world wide and adopted their feedback, and made the Najell Original 2019 into an even more comfortable and easier to use baby carrier.”Niklas Najafi, CEO and founder of Najell
With the idea, to combine an easy-to-use baby carrier, with a comfortable, ergonomic carrier, Najell startet making baby carriers. Najell continues its journey in creating products that make it easier for parents to choose their own life, after becoming parents.
Najell AB is a family run company that develops products for parents that choose to live an urban lifestyle. Najell’s focus is to design products that makes it possible to live an individualistic lifestyle when entering parenthood. The products emphasize equality, sustainability and high Swedish quality.
Najell was established in 2012 when the founders Niklas and Freja realised the need to be able to rock a baby to sleep and be able to move a sleeping baby without waking it up. That insight lead to the popular produkt SleepCarrier was launched in 2014.