Short description of how we use your personal information
- Data should be freely given via a clear affirmative action. We always ask for your consent before we collect your data. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you.
- We only collect data that is useful to us in one way or another. Either, we collect data to develop our communication and/or our offer. Or, we collect data to send personalised offers, messages and/or emails to you as a customer.
- The personal data is saved and stored for 7 years, according to current legislation, or as long needed to fulfill its purpose while having your consent.
Upon your request, we will
- Correct or update your personal information
- Stop sending marketing emails and messages to your email adress
- Delete your personal data in our system
How to contact us
By post: Najell AB, Lilla Fiskaregatan 2 222 22 Lund, Sweden
By email: [email protected]
By phone: +46(0)462769190
Information we collect
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
We collect information from you in a few different ways. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you. We always ask before we collect your data.
1. Contacting Najell
If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
2. Register and/or placing an order
When you make an order or register at our website, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. In addition, we may also ask for information about the country of residence. This information is needed for us to process, handle and ship your order. It is also needed for us to contact you for order information and updates and if we encounter a problem on the way.
3. Signing up via email
We ask for your email address when registering as a customer, to our newsletter, to register for a campaign or to send a review. We use this information to notify you, to send information about our products and to send personalized offers. You will always have the option to opt out or contact us if you no longer want your information to be in our system.
4. Submitting a product review
If you choose to submit a product review, we will ask you for personal information such as name and email address. We will inform you about what information is visible when submitting the review.
How we use your information
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways. Furthermore, we use the information we collect in various ways, including to:
- Quickly process your transactions
- Follow up with you after correspondence (live chat, email or phone inquiries)
- Provide, operate, and maintain our website
- Offer the information and content needed
- Improve, personalize, and expand our website
- Understand and analyze how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, either directly or through one of our partners, to provide you with updates and other information
- Show personalised advertising on social media and third-party pages
- Provide personal support and customer service
- Send you emails and messages
- Find and prevent fraud
How we store your information
The personal data is saved and stored for 7 years, according to current Swedish legislation, or as long needed to fulfill its purpose while having your consent.
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Najell.com follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Cookies and Web Beacons
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
Like any other website, Najell.com uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information. The traffic data may include country, IP address, browser user agent and unique identifiers. It does not include personal information such as name or address.
- Keeping you signed in
- Remember and process the items in the shopping cart
- Remember your choices, settings and/or preferences
- Understand and save user’s preferences for future visits
- Understand how you use our website
- Personalize targeting, e.g. via targeted ads and retargeting
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browsers are a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that makes your site experience more efficient and may not function properly.
However, you will still be able to place orders.
Advertising Partners Privacy Policies
Note that Najell.com has no access to or control over these cookies that are used by third-party advertisers.
Organizations that will receive data
We may share the personal data with third-party advertising and partner companies to tailor your website and advertising experience. The following companies will receive data:
- Facebook & Instagram
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.
We do not include or offer third-party products or services on our website.
Third Party Privacy Policies
You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.
We use and partner with companies such as Google to gather data about demographics, interests and user behavior. This information is used to develop our content and advertising on our web and social media channels, to provide you with a personalised experience. For example, we target our ads based on your interest, earlier purchase behaviour and previous website visits and social media engagement.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We use Google Advertising on our website.
We have implemented the following:
• Remarketing with Google AdSense
• Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.
California Online Privacy Protection Act
Under the CCPA, among other rights, California consumers have the right to:
- Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
- Request that a business delete any personal data about the consumer that a business has collected.
- Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
- By emailing us
How does our site handle Do Not Track signals?
We honour Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioural tracking?
COPPA (Children Online Privacy Protection Act)
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
Najell.com does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
In order to remove your child’s information please contact the following personnel:
We adhere to the following COPPA tenants: Parents can review, delete, manage or refuse with whom their child’s information is shared by contacting us directly.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur we will notify you via email within 1 business day.
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM, we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
and we will promptly remove you from ALL correspondence.
Updates to this Policy
This document is continuously reviewed and updated in order to follow current legislation. Updates and changes will be posted on our websites.
Last Edited on 2021-03-29