Added to the basket

Privacy Policy

Privacy, data collection & cookies

Short description of how we use your personal information

Najell’s Privacy Policy illustrates what data we collect, the purpose of the processing, how you can control your own data and how to contact us.

💻 – We track your web activity via cookies for marketing purposes. A cookie cannot identify you personally but stores information about how you use the site and the pages that are visited.

👤- We collect personal information for marketing and communication purposes. You can read more about what type of data we collect and then when and why we collect it in this privacy policy.

🧩 – We process personal information by sending them to integrated Email and CRM systems for marketing and nurturing purposes. Continue reading for the full list of the systems used.

☁️ – We save personal information in our systems for analysis purposes. We only collect and save data that is useful to us in one way or another.

🎯 – Your behavior and web activity can be used for marketing purposes such as profiling and marketing analysis. We collect data either to develop our communications and/or our offer. Or, we collect data to send personalized offers, messages, and/or emails to you as a customer.

Read the full privacy policy below.

Najell Privacy Policy

Najell’s data protection policy applies when you are using our website and/or social media channels, making contact with us in any way, submitting a customer claim, and/or making a purchase. It is therefore important that you as a customer read and understand the privacy policy before making a purchase or contacting us.

When does Najell's Privacy Policy apply?

Najell’s data protection policy applies when you are using our website and/or social media channels, making contact with us in any way, submitting a customer claim, and/or making a purchase. It is therefore important that you as a customer read and understand the privacy policy before making a purchase or contacting us. 


By using our website, you hereby agree to our data protection policy and its terms. Najell processes your personal data in accordance with applicable law (General Data Protection Regulation (EU) 2016/679 of 27 April 2016). Processing of personal data includes the collection, analysis, and storage of data. 

Who is responsible for your personal data?

Najell is responsible for your personal data in accordance with these terms and conditions and is thereby responsible for ensuring that processing takes place in accordance with applicable legislation.

How to contact us

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us:

By post: Najell AB, Stortorget 1, 222 23 Lund, Sweden

By email: [email protected]

By phone: +46(0)462769190

What personal data do we collect, why and from where?

Collection of personal data with consent

By filling in a consent form on the website (e.g. subscribing to newsletters, receiving offers, etc.), you consent to your personal data (e.g. your name, telephone number, and e-mail address) being used for marketing purposes.

We may gather, store, and use ‘cookies’ containing personal data when you are visiting our website or making a purchase. These cookies track your browsing behaviors to offer you personalized marketing based on said behaviors. In this case, we have made a balance of interest in that the processing of the personal data is necessary. The data is required to meet Najell's needs in offering marketing and services to you as a consumer and to be able to develop parts of the business. 

At your request, we will:

  1. Correct or update your personal information

  2. Take you off our email list and stop sending emails and messages

  3. Remove your personal data from our system

Information we collect

When you place an order or register as a customer on our website, you may be asked to provide your name, email address, mailing address, telephone number, credit card information and/ or other information needed to make a purchase. We also collect your IP address, geographic location, and interests in order to better tailor our marketing to you.

When do we collect information?

We collect information in a number of ways. You can read about these below. 

1. Contacting Najell

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

2. Register and/or placing an order

When you place an order or register as a customer on our website, we ask for your contact information including name, company name, address, email address, and phone number. We also ask for information about your country of residence. This information is needed for us to process, handle and ship your order. It is also needed for the purpose of contacting you for order information, delivery updates, and if we encounter a problem along the way. 

3. Signing up via email

We ask for your email address when you sign up to become a customer, to receive our newsletter, to take part in a promotion, or to post a review. The information is used to update you and send you information about Najell, our products, and current promotions and offers. You always have the option to unsubscribe from our mailings and/or contact us if you no longer wish to remain in our system. 

4. Submitting a product review

If you choose to post a review about any of our products, we will request information about your name and email address. We will inform you of what information is then visible on our channels. 

How we use your information

The information we collect from you when you register as a customer, register for our newsletter, register for campaigns, make a purchase, respond to a survey or our marketing communications, and/or browse the website is used in a number of ways. These are: 

  • To quickly manage and process transactions

  • To follow up on correspondence (via chat, email or telephone)

  • To provide, operate and maintain our website

  • To provide the right type of content and information to our customers 

  • To improve, adapt and expand our website

  • To understand and analyze how you use our website

  • To develop and introduce new products and features

  • To communicate with you, either directly or through one of our resellers, and provide updates and information

  • To display personalized advertising on social media and third party sites

  • To provide personalized support and customer service

  • To send emails and messages

  • To detect and prevent fraud

Profiling and personalization

Najell may process personal data through profiling, with the aim of creating personalized information and offers. In these cases, we analyze information about how you use our website and, based on that, what type of content and what types of products might be of interest to you. 

You have the right to object to such profiling at any time by contacting us at Najell. Once we have received your objection, we will stop processing your data for this purpose.

Information that might be disclosed

We may share information with other companies that process data on our behalf in order for us to perform our services, such as analytics, distribution, or other services to enforce and apply our Terms of Use and Terms of Delivery. However, high levels of security and confidentiality are always observed in all processing of personal data.  

The company only cooperates with partners that process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA by, for example, adhering to the Privacy Shield agreement between the EU and the USA.

About cookies 

A "cookie" is a small text-based data file that a web server can ask to be stored on a site visitor's computer. It enables the website or service provider to recognize your browser, capture and then memorize certain information. 

Like all other websites, uses this type of "cookies". These cookies are used to store information such as visitors' preferences and previous web behaviors, e.g. which pages the visitor has previously visited. This information is used to optimize the user experience by customizing content based on the visitor's choices, such as the browser. Traffic data may include country, IP address, browser, and unique identifiers. It does not contain personal information such as name or address.

For example, we use cookies to store and process the items in your shopping cart. They are also used to help us understand your preferences based on past or current website activity. This allows us to offer you an even better service. Cookies are also used to compile aggregate information about website traffic and website interaction so that we can improve the user experience on our website in the future.

We use cookies to 

  • Remember and process the items in your shopping cart

  • Remember your choices, settings and website preferences

  • Understand and save your preferences for future visits

  • Analyze how you use our website

  • Personalize messages in our communications, e.g. via targeted ads and retargeting

You can choose to receive a warning each time a cookie is sent, or choose to turn off cookies altogether in your browser. This is done in your browser settings. Where and how you do this may vary from browser to browser. Check the help menu to find the right one. 

If you turn off cookies completely, some features will be disabled. This will not negatively affect the user experience when it comes to finding information and placing orders.

Legal basis, storage, and deletion of personal data

When you provide information to Najell or give consent to the collection of cookies, you give permission for Najell to record and store information about which products you have purchased and to process the specified personal data for the specified purposes.

As a legal basis for processing, Najell will refer to the fulfillment of a contract, legitimate interest, or consent. If Najell uses legitimate interest as a basis, it will only be done for the purposes mentioned.

Legal basis, balancing of interests and consent

1) Fulfillment of agreement

When you become a customer of Najell, the processing of personal data is required in order to fulfill obligations in connection with orders and purchases. Without the processing of personal data, there is no possibility of delivery, handling of payment, and handling of complaints. In the absence of personal data, Najell may be forced to refuse the purchase. 

Personal data is also required to comply with Najell's legal obligations. These include the Accounting Act and rules on product liability and product safety.

2) Legitimate interest

In some cases, Najell may assert a legitimate interest. The processing is then necessary to meet Najell's need to:

  • Promote products and send out offers with personalized communication

  • Handling customer service issues

  • Evaluate, develop and improve products, website, marketing efforts, and information 

In these cases, we have considered that the benefits of processing personal data outweigh the possible invasion of privacy that may occur. In addition, as a consumer, you always have the possibility to contact us to have your data removed and deleted.

3) Consent

In some cases, Najell may refer to consent as a legal basis. This is, for example, when you fill out a consent form, or actively provide personal data in connection with registration for offers and/or for newsletters and other mailings. In these cases, Najell may use such consent to develop personalized offers, customized marketing, and targeted communications. You always have the possibility to withdraw such consent.

For how long is your data stored?

We will not save your personal data for longer than is necessary to fulfill the purposes set out above or for as long as we are required to retain your personal data by law. Thereafter, your data will be deleted.

The processing is carried out in accordance with current legislation meaning that personal data is not stored for a longer period than is necessary for the processing. The personal data is saved and stored for seven years, in accordance with Swedish law, or for as long as it is considered useful during the time we have consent.

Najell will store your personal data as long as you are a customer with us. Data will be deleted when it is no longer relevant or necessary for analysis or direct marketing for the purposes for which it was collected. Some information may be retained for longer when required by other legal requirements, such as the Accounting Act. High levels of security and confidentiality are maintained at all times when handling personal data.

Your personal rights and choices as a customer

You have personal rights regarding your personal data and you have the opportunity to influence your information and what is stored. If you believe that the personal data Najell has processed is inaccurate or has been processed in breach of applicable law, you also have the right to request that such personal data be rectified, blocked, or deleted. We may refuse your request for erasure if there are legal obligations that prevent us from immediately deleting certain data.

You also have the right to request, once a year and free of charge, information regarding what personal data we have recorded about you and how it is used. Please note that you can also withdraw your consent at any time by contacting us. 

You may opt-out of receiving marketing communications from us at any time by contacting us or unsubscribing from further communications in the emails and SMS that are sent. You are always welcome to contact our customer service team for assistance in opting out of our communications.


Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

How we protect your information

We use regular Malware Scanning

Your personal information is protected behind secure networks and is only available to a limited number of people. These people have specific access rights and are obliged to keep the information confidential. All sensitive credit information is encrypted using Secure Socket Layer (SSL) technology. 

We implement a variety of security measures when a user places an order and enters their personal information. This is to maintain security and ensure that the information is not passed on. 

All transactions are processed through a gateway provider and are therefore not stored or processed on our own servers.

Log Files follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Links to other websites, third-party advertisers, and ad networks

In the event that our website contains links to third-party websites, homepages, or material published by third parties, these links are for information purposes only. As Najell has no control over the content of these websites or their material, we are not responsible for their content. The company is also not responsible for any damage or loss that may arise from the use of these links.

Najell may use third-party advertisers and ad networks. These use technologies such as cookies, JavaScript, pixel tags, and link information in their advertising. This information is sent directly to users' browsers. The third-party advertisers then gain access to the IP address. These technologies are used to measure and monitor the effectiveness of advertising campaigns and to personalize the message and content of the ads.

Please note that has no access or control over cookies used by third party advertisers.

Third-party privacy policies

Najell's privacy policy does not apply to other advertisers or websites. Therefore, please refer to the respective privacy policies of these third-party tools for more detailed information on practices and instructions on how to disable cookies. 

You can choose to disable cookies via your individual browser options. If you would like to know more detailed information about the handling of cookies by specific browser options, you can find information on the respective browser's website.

Web analysis

We use and partner with companies, such as Google, to collect data about demographics, interests, and user behavior. This information is used to develop our content and advertising on our website and social channels to provide you with a personalized experience. For example, we target our ads based on your interests, past purchasing behavior, previous website visits, and social media engagement. This data is collected anonymously and reports are compiled on the number of visitors, time on site and pages visited. Click here for more information on Google's privacy policy.

Users can set their preferences for Google's advertising and data collection by using Google's ad settings. You can choose to disable this by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser extension.

Updates to this Policy

This document is continuously reviewed and updated in order to follow current legislation. Updates and changes will be posted on our websites.

Last Edited on 2021-11-24